It's good to know the really common English proverbs because you hear them come up in conversation all the time. Sometimes people say the entire proverb to give advice to a friend. More often, someone will say just part of a proverb like this:
You know what they say: when the going gets tough...
So I've created 40 "new" proverbs to help HVAC contractors be motivated to do the things necessary to be more than successful. I hope you find these useful:
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High income salespeople create wealthy owners.
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A contractor’s single most effective advertising effort is a well-designed truck identification program.
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Investing in someone else’s brand is like depositing money in someone else’s bank account.
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Learning the hard way is expensive tuition.
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A contractor’s most lucrative business opportunities lie within five miles of his shop.
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A business owner who fails to read the trade press is no better off than an illiterate.
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By himself, the most experienced contractor is still less experienced than a group of his peers.
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The replacements you reap come from the service you sow.
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The contractor who cuts corners eventually cuts off his own legs.
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The worst time to cut marketing is when it becomes more difficult to attract a customer.
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A contractor cannot save his way to prosperity.
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There’s no sin in profit and no virtue in bankruptcy.
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Hiring technicians from competitors is like hiring a competitor’s bad habits.
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The contractor who waits for the off-season to start marketing has waited too long.
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A poor leader blames his people.
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The business that cannot operate without the owner, cannot be sold without the owner.
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Motivation, like bathing, is necessary on a regular basis.
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The best time to start a service agreement program is when the business is formed. The next best time is right now.
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Fail to price for profit and you succeed in subsidizing your customers.
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Money may not buy happiness, but it will make payroll.
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Any business not growing is stagnating or dying.
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Co-workers cannot treat customers better than the owner treats them.
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Contractors with cash in the bank sleep well at night.
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Any business coasting is headed downhill.
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It is better to emulate successful contractors than to envy them.
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The foolish contractor looks to a non-profit for ways to make a profit.
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A contractor’s wealth can never exceed the value of the service he provides.
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Only contractors who can admit their mistakes will learn from them.
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It is easier to turn a wrench than it is to turn a profit.
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Labor is a contractor’s most perishable commodity.
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Customer churn is a contractor’s greatest marketing cost.
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People cannot see cannot see service before it is consumed so they judge your company based on the things they can see.
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Customers are not always right, but they are still customers.
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Some people expect too much. Others want to pay too little. Thus, not everyone is your customer.
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A skilled technician lacking interpersonal skills is a poor technician.
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Most contracting business failures are the result of self-inflicted wounds.
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Change is inevitable, so embrace the inevitable.
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Only people who can afford to pay twice can afford cheap solutions.
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A contractor’s most salable asset is its customer base.
- Few contractors own businesses. Most own jobs that own them.
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