Driving Value and Insight for HVACR Professionals

All four of these individuals bring a wealth of experience to Contracting Business.

McFarlane started in the trade 25 years ago and has worked across almost every role: from technician to sales to management to training and now, his current role in leadership at the platform level.

“The journey has given me a real appreciation for the skill, discipline, and opportunity that comes with the trades,” McFarlane says. “The skilled trades are one of the last great meritocracies. If you show up, learn your craft, and work hard, you can build an incredible career, many times making great progress in management or executive roles without needing a degree. HVAC in particular is a profession where the work matters every single day — we keep families safe, comfortable, and healthy. What I love most is watching people grow. Seeing a helper become a lead installer, or a call taker become a manager, reminds me why this work matters. The trades give people not just a paycheck, but purpose and stability. And being part of an industry that shapes people’s lives that way — that’s the best part of the job.”

Professionally, Keyworth has been working in HVAC marketing for well over a decade, but her roots in the industry go back much further — she grew up in her family’s contracting business, Vincent’s Heating & Plumbing.

“What pulled me in [to the industry] was the chance to make a difference for contractors,” she says. “Growing up in the trades, I understood the challenges of keeping a business profitable and sustainable. When I joined Online-Access, I saw an opportunity to take that knowledge and pair it with digital marketing strategies that could truly help contractors grow. Over time, I have also loved the bigger picture side of this work, building partnerships with manufacturers, distributors, and associations, as well as serving on boards and nonprofits like Women in HVACR and the International Network for Women in Cooling (INWIC). Those experiences have let me contribute to solutions that not only help individual contractors but also strengthen the industry as a whole.”

What Keyworth loves most, though, is watching contractors succeed and their businesses grow. “It’s incredibly rewarding. I also value the sense of community and the chance to give back, whether it is through serving as past president of WHVACR, INWIC, or being active with industry associations and councils. Those roles have given me the privilege of mentoring others, advocating for women in the trades, and working to change the optics of the industry so the next generation can see themselves in it. And at the end of the day, HVAC matters. It directly impacts people’s comfort, safety, and quality of life, which makes everything we do meaningful.”

Sharrock has spent the last 13 years in the HVACR industry — his favorite part is building and developing leaders.

“Every day, I get to see the real difference our team makes for families in our community —whether it’s restoring comfort, fixing an emergency, or providing peace of mind through our home plans,” he says. “One of the most rewarding parts of my role is investing in our people. Helping team members grow in their careers, find opportunities they didn’t see for themselves, and step into leadership. Jolly is on an exciting growth path, and being in the COO seat allows me to help shape the future of the company, ensuring we scale while keeping our culture and values intact. Jolly isn’t just about plumbing or HVAC it’s about reimagining a place where employees thrive, customers feel cared for, and the community benefits. That bigger mission is what pulls me in every single day.

And last, but certainly not least, Jimoh has spent the last eight years in the home services industry, specifically in HVAC for the last two years.

“My favorite thing about working in the HVAC industry is hands down, the people,” she says. “While obviously complex, there is also such simplicity about the services we offer and the work being done. We get to connect with homeowners and the community in such a humble way that leads with service and the desire to help people. And I’m also curious about learning how consumers engage with the trades from a brand and marketing standpoint.”

These individuals will join legacy board members Tom Casey Jr., Mike Conley, Dominick Guarano, Brian Stack, and Matt Michel. You may see their names appearing in these pages every so often. I want to extend my heartfelt thanks to these individuals for their service to this magazine.

If you’re interested in learning more about the Editorial Advisory Board, or possibly participating, please reach out to me at [email protected].