Contractor University’s Cracking the Code: The Hidden Revenue Sitting in Your Pipeline

Learn how contractors can prevent revenue leaks by improving their lead follow-up process, utilizing automation, and maintaining prompt communication to maximize existing lead opportunities.
April 24, 2026
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How much revenue is slipping away simply because no one is following up fast enough? A lot of contractors think they need more leads, when the real problem is what happens after a lead comes in. Missed calls, slow call backs, and weak estimate follow-up can quietly drain revenue from the pipeline without most owners realizing how much opportunity they are losing.
 
In this episode, Ryan Fenn, founder and CEO of CHIIRP, explains why follow-up is often one of the biggest missed growth levers in home services. He shares how faster response times, better automation, and more consistent communication can help contractors convert more of the leads they already paid for. Before spending more on marketing, make sure you aren’t letting easy revenue leak out of the pipeline.
 
All that and more on the latest episode of "Cracking the Code." Streaming now, free for everyone, through April 30: MyContractorUniversity.com/CBS-Show.
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