Contractor University’s Cracking the Code: Build Pricing That Actually Makes Money
In this episode of "Cracking The Code," Jason Walker and Brad Barron sit down with James Leichter, president & CEO of Aptora, to break down the numbers behind profitable pricing. James explains why service pricing is often misunderstood, how to calculate and communicate break-even, why labor-heavy jobs need to be priced differently than equipment-heavy work, and how poor pricing can quietly erase profit even when revenue looks strong. He also shares why financial transparency with your team can create stronger buy-in around pricing, productivity and profitability.
