Contractor University’s Cracking the Code: Build Pricing That Actually Makes Money

Learn how to accurately calculate and communicate your break-even point, differentiate pricing for labor-heavy versus equipment-heavy jobs, and foster financial transparency to enhance team buy-in and profitability.

Are you actually pricing your work to make money, or are you just hoping the numbers work out at the end of the month? Profitable pricing starts with understanding what it really costs to run the business, where your break-even sits, and how labor, overhead and job type all impact the number you should be charging.

In this episode of "Cracking The Code," Jason Walker and Brad Barron sit down with James Leichter, president & CEO of Aptora, to break down the numbers behind profitable pricing. James explains why service pricing is often misunderstood, how to calculate and communicate break-even, why labor-heavy jobs need to be priced differently than equipment-heavy work, and how poor pricing can quietly erase profit even when revenue looks strong. He also shares why financial transparency with your team can create stronger buy-in around pricing, productivity and profitability.

All that and more on the latest episode of "Cracking the Code." Streaming now, free for everyone, through Oct. 8: MyContractorUniversity.com/CBS-Show.

 

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