NIBCO Promotes Crain to Vice President of Specialty and Retail Sales

In Crain’s new role, he will be responsible for managing all aspects of both retail and specialty channels at NIBCO while creating and implementing a strategic growth plan and developing talent.

April 3, 2025

2 min read

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ELKHART, Indiana — NIBCO INC. announced the promotion of Colin Crain to vice president of specialty and retail sales.

In Crain’s new role, he will be responsible for managing all aspects of both retail and specialty channels at NIBCO while creating and implementing a strategic growth plan and developing talent. Crain will report to Joe Choflet, vice president of sales and marketing.

Crain brings 28 years of experience in the industry to this new role. He joined NIBCO in December 2004 as a sales engineer and has held several positions, including engineering systems specialist, commercial sales manager and regional sales manager for the southeast. In March 2020, he was promoted to director of wholesale sales east.

“Colin’s promotion brings two channels under one leader for an increased focus in an ever-changing market,” said Joe Choflet, vice president, sales and marketing, NIBCO. “We’re excited for Colin to bring his years of expertise into this new role and help strengthen NIBCO’s future.”

Crain holds a bachelor’s degree from Sonoma State University, Rohnert Park, California.