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Editorial observations by leading HVACR industry consultants or business owners

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6 Ways Employees Will Betray You
Jun 07, 2019
One or more of your employees will eventually betray you. Here are six common ways employees betray companies and what you should do...
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How to Fire an Employee
Oct 11, 2019
There are times when it is necessary to fire an employee. Here is the way to do it correctly.
When Marketing, Start with the End in Mind
Oct 02, 2019
Instinctively most companies start with marketing and selling, but you need to think about preparing in reverse. If you don’t have a way to get the work done, why bother starting any of the other steps?
Get Small: 3 Steps to Micro-marketing
Sep 26, 2019
Micro marketing plays to the strength of contractors. It fits a local company serving a local community better than a large corporation.  Here are the three steps required to micro market.
Column #200 from Charlie Greer
Aug 28, 2019
More than 170,000 words later, Charlie 'Tec Daddy' Greer continues to share advice for HVAC sales success with technicians across the USA.
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The 'List of Talking Points' Close
Aug 28, 2019
The phrases “sleep on it” or “get another bid,” are your triggers to proceed with the myriad reasons why you are the ideal contractor for the HVAC installation.
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