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    Editorial observations by leading HVACR industry consultants or business owners

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    A Service Story

    May 16, 2024
    John W. Danforth Co.
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    Highlights

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    When a Competitor’s Tech Slams You Online

    July 19, 2024
    Be calm and don't lash out. Here's what you can do...
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    Is Dynamic Pricing In Your Future?

    April 29, 2024
    Wendy's recent pricing announcement was not a nefarious plot. Pricing strategies are at work in many sectors of the economy.

    What's YOUR History?

    March 28, 2024
    We want to hear about your early days in business, and how you've made it to today.
    Terry McIVer

    Giant Steps for Women in HVACR

    Feb. 27, 2024
    Lori Tschohl, 2024 President of Women in HVACR, outlines the organizations plans for 2024 and beyond.
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    'Branding Party of One, Your Table is Ready!'

    Feb. 1, 2024
    Mediocre or excellent branding is felt in all aspects of the customer's experience with your company.

    Recommended

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    8 Reasons Why People Leave

    Aug. 25, 2021
    Employers: be honest as you evaluate your company according to these points.
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    David Richardson/NCI
    National Comfort Institute Instructor Mark Hunt teaches students how to interpret combustion analyzer readings in a recent training class.
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    11 Reasons for Contractors to Use Direct Mail

    July 7, 2023
    As contractors and other marketers zig away from direct mail, it is the perfect time to zag back to it.
    Photo 123911246 © Artur Szczybylo | Dreamstime.com
    Your company culture is the sum of the company values. Everyone may not share every value, but everyone should accept and be compatible with every value.

    THE RANT: Stop the Hiring Insanity

    June 7, 2023
    If multiple people participate in the ownership of your business, you must include them in the identification of company values.
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    Tik Tok? I Think Not!

    April 13, 2023
    Every contractor needs to draw his or her own conclusion about TikTok. Be careful about this one. Be careful with your company, yourself, and your kids.
    iStock/Getty Images
    Part-time residents like the fact that, if they're out-of-town, they get an alert on their smart phone if the temperature or the humidity in their home rises.

    How HVAC Contractors Profit from 'Electrification'

    March 7, 2023
    More and more people will be installing heat pumps in their homes, which are more expensive the straight cool systems, and are a key component of electrification.