Stop Watching the Other Court

Consistency in fundamental practices is what separates elite performers from the rest, both in tennis and business.

Why It Matters

  • HVAC contractors face constant pressure to keep up with industry changes, including private equity acquisitions, AI adoption, and competitors’ growth, making it important to stay focused on their own business goals.
  • Consistently executing the fundamentals, such as answering calls, following up with customers, monitoring financial performance, and training employees can build a stronger foundation for long-term business growth.
  • Contractors can achieve sustainable growth by prioritizing continuous improvement and consistent execution rather than chasing every new trend, competitor initiative or industry opportunity.

I just got back from a bucket-list trip: the US Open.

I love tennis, so obviously I went to watch some of the best players in the world compete. But after spending two full days watching tennis at the elite level, I came home thinking a lot less about tennis and a lot more about business.

None of us may be trying to become elite tennis players, but we are trying to become elite at something. Maybe you are trying to become an elite business owner. An elite manager. An elite technician. An elite salesperson. An elite leader.

So what actually separates the people who make it to that level from everyone else?

I think we are living through a particularly difficult time to answer that question in the trades.

Everything around us seems to be changing.

Companies are being bought and sold. Private equity continues to pour into the industry. Contractors are deciding whether to remain independent or partner with someone who could accelerate their growth. AI is changing so quickly that by the time you understand one tool, three more have been released.

Then you open social media and see another contractor growing at an unbelievable rate. Another acquisition. Another new location. Another company hitting a revenue number you have been chasing for years.

It is really easy to start believing you are behind. Maybe we need to move faster. Maybe we need to change the plan. Maybe what we are doing isn't working. Maybe everyone else knows something we don't.

Then I sat at the US Open and watched some of the best athletes in the world play tennis. And something clicked.

Every match was obviously a battle between two people who desperately wanted to win. There were incredible shots and moments of unbelievable athleticism, but those weren't usually what decided the match.

What fascinated me was the consistency.

Point after point. Serve after serve. Return after return.

The players who won weren't necessarily trying to create a highlight reel on every point. They kept doing what they had practiced thousands of times before they ever stepped onto that court.

And then, I started noticing what happened when that consistency broke. A player would make a mistake. Then another. You could almost watch the mental spiral begin.

They would start talking to themselves. Looking toward their coach. Getting frustrated. Some yelled. Some slammed their racquets.

And suddenly, they weren't playing the opponent anymore. They were playing themselves.

How many times do we do exactly the same thing in business?

We look at what another company is doing and question our own strategy. We see someone's revenue and suddenly ours doesn't feel good enough. We watch a competitor expand into another market and wonder if we should be doing the same thing. We see an acquisition announcement and start questioning whether we are playing the game completely wrong. We get distracted.

And distraction creates inconsistency. That is what the US Open reminded me. At the elite level, the fundamentals don't disappear. They become even more important.

The players who impressed me most were the calm ones. They reset after a bad point. They didn't suddenly abandon everything that got them there because their opponent hit an incredible shot.

They went back to the next ball. One point at a time. There is a lesson in that for all of us.

I truly believe there is tremendous power in getting really good at the boring things that come with running a business.

Answering the phone every time. Following up with the customer. Watching the numbers. Training your people. Having the uncomfortable conversation. Holding the standard. Making the decision no one else wants to make.

Then waking up tomorrow and doing it again.

None of these things will make a great social media post. But they are the things that win matches.

That doesn't mean we shouldn't evolve. We absolutely should. The trades are changing, and we have to change with them. We should learn about AI. We should understand what is happening with private equity. We should watch our competitors. We should challenge our own strategies.

But there is a difference between evolving because it moves you toward your goal and changing direction because someone else's success made you question your own.

That is comparison. And comparison will have you changing your game in the middle of the match.

I have been guilty of it.

I have looked around and wondered if we are growing fast enough. I have questioned decisions because someone else seemed further ahead. I have allowed the noise around me to make me second-guess things I knew were working.

But I am learning that sometimes the answer isn't to do something new.

Sometimes the answer is to get better at what you are already doing.

Know what game you are playing. Know what winning looks like for you. Then stay consistent long enough to see what happens. Because eventually, someone may look at your company and ask how you did it.

And the answer probably won't be one brilliant decision, one incredible hire, one acquisition, one marketing campaign, or one lucky break.

It will be thousands of small decisions that no one saw. You stayed focused. You did the boring things. You adjusted when you needed to, but you didn't let someone else's race dictate yours. You kept hitting the next ball.

So, if you are looking around the trades right now and feeling like everyone is moving faster than you, stop watching the other court for a minute.

Reset. Remember your strategy. And play the next point.

Consistency wins the race. Comparison just distracts you from running it.

About the Author

Alyssa Rogers

Alyssa Rogers

Vice President

Alyssa Rogers is vice president of Rogers Heating, Cooling, Electrical, with offices in Lynchburg and South Boston, Virginia.

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