Tec Daddy's Corner

Bi-monthly column by Charlie Greer on HVAC sales and management

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Highlights

I'm Not Done Yet!

Dec. 14, 2023
I've contributed over 260 articles to CB, and loved every minute of it.
Use the “K.I.S.S.” method of communicating, which stands for, “Keep It Short and Simple.” Why? Because you can’t educate people enough for them to make informed decisions quickly. They won’t base a decision on information and logic anyway. Image from the Airtron Indianapolis website.

Tec Daddy's Corner: To Close More HVAC Sales, Make It Short and Simple (KISS)

April 1, 2014
When it comes to closing and HVAC sale, we often are too "talky" in an effort to help consumers make informed decision. STOP! It Doesn't work. Here are tips to help you close...
Picture from the Pacific HVAC Website.

Tec Daddy Says Residential HVAC Contractors Can Make Money on Pre-Season Tune-Ups

Feb. 26, 2014
Money-making pre-season HVAC system tune-up tips depends on a number of factors: Thorough clean and check of residential equipment Establish what needs to be repaired and when...
Images courtesy of HVAC Profit Boosters

Do You Hate Jerky HVAC Customers? Remember, They Buy Too!

Feb. 11, 2014
When it comes to residential HVAC sales, Just because someone doesn’t warm up to you doesn’t make them a jerk and doesn’t mean they won’t buy. They actually may buy immediately...
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Resolve to Sell More in 2014

Jan. 6, 2014
Follow these steps to selling more HVAC equipment in 2014: keep a sales log, set sales goals, make a commitment, and stay motivated.
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Sell By Creating ‘Verbal Infomercials’

Aug. 5, 2013
Take a cue from telelvision advertsiing and stop trying to sell HVAC "boxes." Instead, enlightening consumer about the happiness and prestige they'll gain by purchasing a...
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Let's Get Serious About Tech Sales

June 28, 2013
Service technicians need to sell — in fact, their sales skills are crucial to the success of your company.
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How To Stay Profitable This Summer

June 6, 2013
In the summer, the tendency for HVAC contractors is to run their techs as long and hard as possible, and squeeze in as many calls per day as they can. In reality, it's better...
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UV Lights: Why and How to Sell Them

April 30, 2013
Ultraviolet (UV) lights for HVAC system disinfection offer a host of benefits to your customers and a good profit center for your business.