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    Total Comfort Group Logo

    Total Comfort Group Shakes Up Branding

    May 5, 2023
    A new logo and slogan are part of the change.

    EATONTOWN, N.J. - May 5, 2023 - Total Comfort Group (TCG), a New Jersey-based commercial building infrastructure leader, announced its new rebranding effort today. Introduced just in time to celebrate its 15-year anniversary, the company's new brand identity is a significant milestone for TCG as it enters a new era of growth and innovation.

    Founded in 2008, TCG has grown from a New Jersey-based company to a national leader in the commercial building infrastructure industry, operating in more than 20   states with several new locations planned for 2023. As the company has grown, it recognized the need to update its brand identity, positioning, and promise to reflect its current and projected growth. 

    The new brand development involved extensive research and analysis of TCG's current brand identity, market positioning, and customer feedback, and reflects its commitment to growth, innovation, and customer satisfaction. 

    The new tagline summarizes the company's mission and core values, while highlighting its commitment to educating customers, delivering cutting-edge solutions, building quality infrastructure, and maintaining it to the highest standards.

    The modernized logo, TCG icon, and new tagline, "Inform. Innovate. Build. Maintain." are all part of the new visual identity. The new tagline summarizes the company's mission and core values, while highlighting its commitment to educating customers, delivering cutting-edge solutions, building quality infrastructure, and maintaining
    it to the highest standards.

    "It’s been an exciting time at TCG, and we are thrilled to share our new brand identity, which reflects our values, mission, and vision, with our customers, employees, and professional networks," said Frank Bacchetta, CEO of Total Comfort Group. "This rebranding effort is a significant advancement for our company and matches the exceptional service and innovative solutions we offer our customers nationwide.” 

    Rollout of the branding is underway, with the company's website now featuring the new logo and color scheme, and the new tagline is prominently displayed on the home page.  Attendees at recent trade shows, including SPECS, RFMA, or Connex, got a first-hand look at TCG’s refreshed booth designs. Additional company touchpoints, including marketing collateral, company vehicles, signage, and other communication channels, will continue to roll out throughout the year. 

    The modernized new look and feel reflects the energy and momentum behind TCG’s current growth trajectory. The company is poised to continue its strategic expansion and cement its position as a commercial building infrastructure industry leader nationwide.
    TCG is committed to delivering an exceptional customer experience, and the new branding is designed to reinforce this commitment. For more information on Total Comfort Group and its services, visit the company's website at www.total-cg.com