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Contractor University’s Cracking the Code Weekly Show: How to Create Trust in Your Brand

June 28, 2024
Gary Elekes explains how he earned the respect of his team, restored customer trust and grew sales.

Customers don’t sit in on staff meetings and they won’t pay much mind to your company plan or mission statement. But they do see the end result of all that hard work.

This week on Cracking the Code, contracting business expert Gary Elekes explains the steps he took as a leader to earn the respect of his team and restore customer trust — which in turn helped turn around negative sales trends.

All that and more on this week’s episode! Watch, free for everyone through July 4th, at


About the Author

Gary Elekes | President

Gary Elekes is the president of EPC Training, co-founder of iMarket Solutions, an HVAC and plumbing contractor, and a recognized expert in lead generation and contracting with more than 30 years of experience in the trades. He is also a founding faculty member of EGIA Contractor University, which provides contractors with the training, tools and resources to build the business and life of their dreams.
For additional information, visit

About the Author

Weldon Long | New York Times Best Selling Author & Creator of the HVAC Sales Academy

Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.