Are you generating enough leads? More importantly, are you handling the ones you get correctly? In today's saturated market leads are harder to come by, customers are slower to spend, and the old approach of waiting for the phone to ring isn’t going to cut it. Enter paid social media. 

In this episode of "Cracking The Code," Brad Barron sits down with Brandon Sommers, president of HVAC Launch, to talk about closing the lead gap and getting more from your marketing and sales process. Brandon shares how he rebuilt his approach to Facebook and Instagram advertising after performance dropped, why every lead needs clear ownership and relentless follow-up, and how simple tactics like faster response times and the “double dial” can dramatically improve connection rates. 

All that and more on the latest episode of "Cracking The Code." Streaming now, free for everyone, through Oct. 1: MyContractorUniversity.com/CBS-Show.