In this episode of HVAC Chats, host Nicole Krawcke, head of content at Contracting Business, sits down with Colleen Keyworth, Director of Sales and Marketing at Online-Access, to unpack how AI-driven search is transforming digital marketing for HVAC contractors. The conversation explores how tools like Google's AI Overview and large language models are shifting consumer behavior, what that means for local search visibility, and why foundational SEO remains critical even as the landscape evolves. Keyworth offers contractors practical guidance on auditing their online presence, managing third-party directory listings, creating quality content, and building the community trust that no algorithm can manufacture.
Nicole Krawcke is the Editor-in-Chief of Contracting Business magazine. With over 10 years of B2B media experience across HVAC, plumbing, and mechanical markets, she has expertise in content creation, digital strategies, and project management. Nicole has more than 15 years of writing and editing experience and holds a bachelor’s degree in Journalism from Michigan State University.
