Artificial intelligence is no longer a distant concept—it’s already reshaping how contractors do business and how customers search for services. During the Nexstar Network's Super Meeting, technology leaders urged HVACR contractors to think beyond the buzz and focus on building a strong foundation for AI adoption. From optimizing field service management platforms to ensuring clean, accurate data, experts emphasized that success with AI starts with well-documented processes and clear implementation strategies. They also cautioned contractors to consider how their customers are using AI tools like ChatGPT to find HVAC services—and to make sure their businesses are ready to meet those digital demands.
Nicole Krawcke is the Editor-in-Chief of Contracting Business magazine. With over 10 years of B2B media experience across HVAC, plumbing, and mechanical markets, she has expertise in content creation, digital strategies, and project management. Nicole has more than 15 years of writing and editing experience and holds a bachelor’s degree in Journalism from Michigan State University.