CAMP Digital and Google Host Home Services Search Summit
Key Highlights
- Experts from Google and CAMP Digital will share insights on AI's influence on search and customer acquisition for home services.
- The summit covers topics like Local Services Ads, AI-powered advertising, YouTube marketing, and industry trends to help businesses stay competitive.
- The event emphasizes the importance of understanding AI-driven search changes for effective marketing investments.
MINNEAPOLIS, Minnesota — CAMP Digital and Google will host an invitation-only summit on Oct. 20 in New York City to examine how artificial intelligence (AI) and changing online search behavior are affecting customer acquisition for home service companies, including HVAC contractors.
The event will bring together Google experts, CAMP Digital leaders, industry insiders, and home service executives to discuss how homeowners discover, evaluate, and select service providers.
The agenda includes AI transformation, the future of search, Local Services Ads, AI-powered advertising, YouTube, and home service industry trends.
Google speakers include AI Business Strategist Nick Danford; Global Product Lead for Search Nick Garvie; Global Product Activation Lead for Local Services Ads Joaquin Buscio; Senior Product Lead of AI-Powered Ads Sydney Rush; YouTube Product Lead Britney Martinez Velarde; and Senior Account Executive Rob Wilson.
“Search is undergoing one of the most significant transformations we’ve seen since digital marketing became essential to home service growth,” said CAMP Digital founder and CEO Katie Donovan. “AI is changing how consumers look for information and how businesses get discovered. Home service companies need to understand what these changes mean now so they can make smart decisions about where they invest their marketing dollars.”
Donovan also serves on the Google Agency Council, where she represents the only agency exclusively focused on the home services industry. The council connects agency leaders with Google to share industry perspectives, provide feedback and help inform the development of Google's advertising products.
For HVAC contractors, changes in search and digital advertising can affect how prospective customers find and evaluate their businesses. The summit will address strategies for maintaining online visibility and generating leads as search technologies evolve.
CAMP Digital is a Google Premier Partner and a Microsoft Elite Partner. The agency was a finalist in three categories at the 2026 Microsoft Advertising Partner Awards: Search Performance of the Year, Performance AI Innovation Award and the Rising Partner Award. In 2025, it won the Search Engine Land Award for Best Use of AI Technology in Search Marketing.
More information about CAMP Digital is available at campdigital.com.