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EGIA’s 'Cracking the Code' Weekly Show: Service Agreements as a Marketing Tool

Continuing his focus on the importance of service agreements, Weldon Long demonstrates how service agreements can drive year-long business. Gary Elekes explains service agreements and customer loyalty.
March 15, 2019
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One of the biggest challenges contractors face is managing the slow season. Building enticing offers into your service agreements can help support strong customer relationships that drive business year-round.

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This week, Weldon Long invites Gary Elekes to explain how you can utilize your service agreements as a marketing tool that creates new business and reinforces customer loyalty. Plus, our “Ask the Experts” panel explains how to overcome the "Getting 3 Bids" objection with a proactive sales approach.

All that and more, on this week's episode of EGIA’s Cracking the Code! Watch now at EGIA.org/CBS-Show before it enters the members-only archive on March 22.

About the Author

Weldon Long

New York Times Best Selling Author & Creator of the HVAC Sales Academy

Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.

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