EGIA’s 'Cracking the Code' Weekly Show: Service Agreements as a Marketing Tool
Continuing his focus on the importance of service agreements, Weldon Long demonstrates how service agreements can drive year-long business. Gary Elekes explains service agreements and customer loyalty.
One of the biggest challenges contractors face is managing the slow season. Building enticing offers into your service agreements can help support strong customer relationships that drive business year-round.
This week, Weldon Long invites Gary Elekes to explain how you can utilize your service agreements as a marketing tool that creates new business and reinforces customer loyalty. Plus, our “Ask the Experts” panel explains how to overcome the "Getting 3 Bids" objection with a proactive sales approach.
All that and more, on this week's episode of EGIA’s Cracking the Code! Watch now at EGIA.org/CBS-Show before it enters the members-only archive on March 22.
About the Author
Weldon Long
New York Times Best Selling Author & Creator of the HVAC Sales Academy
Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.
